Kildare's Kfm - Your Local Station - 97.6fm & 97.3fm - Complaint Form: Advertising / Commercial Communications

Complaint Form: Advertising / Commercial Communications

Making a Complaint

You must complete this form in full.

If you would like further help or advice, please contact one of Kfm's staff on the number provided on this form or by e-mail, This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Under Sections 48(1)(d) the Children's Advertising Code & the General Advertising Code of the Broadcasting Act 2009, any viewer or listener may refer a complaint to the BAI if they are unhappy about advertising / commercial communication content on an Irish licensed broadcasting service, both radio and television.

Your complaint must be made no later than 30 days after the broadcast.

When submitting a complaint concerning a commercial communication, a complainant may refer to the BAI Children's Advertising Code or the BAI General Advertising Code.

A commercial communication is defined as 'any form of announcement on radio and television coming within the recognised character of advertising, sponsorship and teleshopping and any other form of commercial promotion.'

Details of complaint	Please complete these details in full.
Name of Station
Advert Title / Broadcast Item
Date of Broadcast: dd/mm/yr
Time of broadcast (if applicable)

General Advertising Code	Children's Advertising Code
Main Sections:	Main Sections:
3 General principles and rules applying to all 1 Social values commercial communications (including the protection of the individual & society; offence, harm and human dignity; transparency; and assessment)	1 Social values
	2 Inexperience and credulity
	3 Undue pressure
4 General rules pertaining to all advertising	4 Special protection for children in advertising
5 Rules pertaining to specific advertising techniques	5 General safety
6 Rules pertaining to teleshopping	6 Violence
7 Rules pertaining to sponsorship (including competitions)	7 Diet and Nutrition
7 Rules pertaining to sponsorship (including competitions)	8 Parental responsibility
8 Rules pertaining to specific products and services	9 Programme characters
9 Prohibited communications	10 Product prohibitions and restrictions
10 Appendix (a list of principal legislation that may affect commercial communications)	11 Identification and separation
	12 Insertion of advertising

Is the complaint an infringement of:	Please select relevant category
48 (1)(d) General Advertising Code
48 (1)(d) Children's Advertising Code
(Children's advertising refers to advertising that promotes products, services or activities that are deemed to be of particular interest to children and/or are broadcast during and between children's programming. Children's programmes are programmes that are commonly referred to as such and/or have an audience profile of which over 50% are under 18 years of age)

Complaint Text

Please complete this section briefly, summarising the main points of your complaint.

Complainant:	Please complete these details in full.
Surname
First Name
Mr. / Mrs. / Ms.
Address
Daytime Phone Number
Email (if applicable)
Fax Number (if applicable)

The personal contact details submitted are for use by Kfm only.

Is the matter complained of the subject of any proceedings in a court of law in the Republic of Ireland?

NoYes

How to make a complaint

All complaints must

be in writing, preferably by completing the relevant 'Complaint Form' for programmes or advertisements/commercial communications
be made no later than 30 days after the date of the broadcast
relate to a broadcast by an Irish broadcasting service
come within the relevant broadcasting codes and/or legislation
include a short summary of what concerned you

Copies of both advertising codes are available on the BAI website, www.bai.ie or on request from the BAI's offices.

To finish, please read through the above form to ensure all your details are correct.

The relevant contact details are:

Kfm Radio	Telephone: 045 898 999
Kfm Broadcast Centre,	Fax: 045 898 993
Newhall,.	Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Naas.	Website: www.kfmradio.com