Naas Gift Card is being launched today, in the first ever partnership between a town and gift card provider, me2you.
The Naas Volunteer group initiative, aimed at increasing the retail spend in the town, is supported by 62 of the town's retailers; it expects its corporate patronage to evolve.
The umbrella volunteer organisation is comprised of representatives of Naas Regeneration Group, the EU URBACT Naas Retail Development Group and other volunteers.
The scheme is being supported, financially, by EU URBACT, Kildare County Council and Kildare Chamber.
It will be officially launched by Mayor of Naas, Cllr. Rob Power, in Naas Town Hall this evening at 6.30pm