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Gloria Gaynor

I Will Survive

Treat Foods Are The 2nd Most-Consumed Food Group By Children.

Stock image: Shutterstock

Safefood has launched a new healthier options campaign.

Parents are being encouraged to reduce the amount of treats they give to their kids, as part of a new healthier options campaign.

It comes as new research from Safefood shows almost half admit their children have been eating more treats over the past year.

A similar amount of parents also say they're finding it difficult to keep the amount of chocolate, crisps and biscuits they get to a minimum.

Chief Medical Officer Dr Michael McBride: “Overweight and obesity that begins in childhood is likely to track into adulthood creating the potential for an upward spiral in levels of obesity. Treats can be fun for children and a short-term distraction however, if they are given on a daily basis they are no longer “treats” they are part of the child’s diet and can then contribute to long term health risks.

“Risk factors for diseases can begin to develop in early life. Regular physical activity and a healthy diet make it more likely that children will remain healthy as adults. Engaging children early in the benefits of healthy eating and involving whole families in exercise is key to tackling the problems caused by obesity and inactivity.”


Safefood nutritionist, Joana DaSilva, says there are a number of things parents can do:

National Nutrition lead with the HSE Margaret O'Neill has this advice:

These people have different experiences when it comes to cutting back on treats for children:

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