Kfm increases daily, market share and weekly
The latest Ipsos/Joint National Listenership Research (JNLR/Ipsos) report covering the period from April 2024 to March 2025 shows that radio is enjoying record levels of listenership, with with 3.5 million people listening each weekday — an increase of 103,000 listeners compared to the same period last year. 90% of all adults and 85% of 15–34-year-olds listen to radio every week. (*JNLR/Ipsos 2025-1 (April 2024 to March 2025).
- Listening levels to local and regional radio continues to be very strong with over 2.2 million adults listening to their local or regional station every day.
- Kfm has increased its daily listenership by 2.2%, Market Share by 3.5% and Weekly listenership by 2% - the only station of 9 licensed to broadcast in county kildare to increase our percentages in all three research parameters.
- Kfm has added 5000 more listeners daily since the previous 12 months 2024 quarterly survey, with an extra 2,000 listeners every quarter hour
- Thousands more are tuning to Kfm daily and across the week, and they are listening for longer periods each day (market share), which is a key metric for advertisers to maximise exposure of their brand.
Kfm CEO Clem Ryan says the latest research is a major reflection of the power of radio and of the quality Kfm service to Kildare.
He thanked Kfm listeners, advertisers and Kfm staff for their loyalty and commitment to Kfm in keeping Kfm the No.1 radio station across the week in county Kildare ahead of all national, regional and local which can be heard in the county.
Ciaran Cunningham CEO Radiocentre Ireland said: “It is clear that radio listening is booming in Ireland, and today’s figures are a strong reminder that Irish radio remains a central part of people’s lives, with brilliant content being consumed by millions of listeners every single day. All segments of the Irish population—from young to old—are tuning in in large numbers, as radio continues to be a vital part of daily life in Ireland; radio continues to enjoy record listenership. This presents a valuable opportunity for brands to harness the power of radio and connect with listeners across both broadcast and online platforms ”.
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