Boots Ordered To Pay Costs And Donate To Charity Over Misleading Sale Prices

Monday, 26 May 2025 14:45

By Martin Osborne

The company was brought before Dublin District Court today, with the case focused on misleading discount practices involving electric toothbrushes and perfume.

Boots Ireland has acknowledged breaching pricing regulations during 2023-2024 Black Friday promotions, prompting an investigation by the Competition and Consumer Protection Commission (CCPC).

The company was brought before Dublin District Court today, with the case focused on misleading discount practices involving electric toothbrushes and perfume.

The prosecution was based on legislation requiring retailers to calculate discounts using the lowest price offered in the previous 30 days and to clearly display that reference price on all promotional materials.

The judge postponed the case until June 26, stating that if Boots pays €4,624 to cover CCPC investigation costs and makes a €1,000 donation to the Little Flower Penny Dinners charity, the matter would be resolved.

The case forms part of the first wave of prosecutions under sales pricing legislation introduced in 2022, with Lifestyle Sports, DID Electrical, and Rathwood also pleading guilty in March to breaking sales pricing legislation.

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