These cases mark the first prosecutions under sales pricing regulations introduced in 2022.
Retailers Lifestyle Sports, DID Electrical, and Rathwood Home and Garden World in Tullow admitted to violations of sales pricing laws during a district court hearing in Dublin.
The Competition and Consumer Protection Commission (CCPC) initiated legal action against the businesses after identifying breaches during online checks conducted throughout the 2023/24 winter sales period, including Black Friday.
These cases mark the first prosecutions under sales pricing regulations introduced in 2022.
Under this law, retailers must base discounts on the lowest price within the previous 30 days and clearly display this reference price on price tags or advertisements.
The court applied the Probation Act in all three cases, meaning the retailers avoided criminal convictions.
Each company agreed to donate €1,000 to the Penny Dinners charity.
Boots was also set to appear before the court as part of the same investigation but had its case postponed until May at the retailer’s request.
According to the CCPC, additional traders have been investigated, and further prosecutions may follow.
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