These cases mark the first prosecutions under sales pricing regulations introduced in 2022.
Retailers Lifestyle Sports, DID Electrical, and Rathwood Home and Garden World in Tullow admitted to violations of sales pricing laws during a district court hearing in Dublin.
The Competition and Consumer Protection Commission (CCPC) initiated legal action against the businesses after identifying breaches during online checks conducted throughout the 2023/24 winter sales period, including Black Friday.
These cases mark the first prosecutions under sales pricing regulations introduced in 2022.
Under this law, retailers must base discounts on the lowest price within the previous 30 days and clearly display this reference price on price tags or advertisements.
The court applied the Probation Act in all three cases, meaning the retailers avoided criminal convictions.
Each company agreed to donate €1,000 to the Penny Dinners charity.
Boots was also set to appear before the court as part of the same investigation but had its case postponed until May at the retailer’s request.
According to the CCPC, additional traders have been investigated, and further prosecutions may follow.

29 New Jobs To Be Created As Chemist Warehouse To Open In Naas Tomorrow
Vulnerable Adults, Some Using Wheelchairs, Forced To Share Inaccessible Vehicles At Kildare HSE Service
“Grabbed By the Neck”: Founder Tells Kildare Today Why She Launched New Female-Focused Taxi Service
Just 75% Of Landowners On Board So Far As Uisce Eireann Submits Plans For Major Water Supply Project
Two Kildare Animal Charities Share €170k Fund As Animal Welfare Costs Continue To Mount
Call To Make Extended Christmas Train Timetable Permanent For Commuter Towns
Roadside Memorial Ban Proposal Criticised Over Christmas Timing
Man (30s) Dies Following Collision Involving Bus, Car And Pedestrian At Kishawanny, Carbury