The strategy is for Kildare & Tipperary.
Fáilte Ireland’s Thoroughbred Country Destination Experience Development Plan is being officially launched in Kildare this afternoon.
The strategy is a collaboration between Fáilte Ireland, the Thoroughbred Country Steering Group and Kildare and Tipperary County Council
The 5 year plan takes in both counties and is intended to "enable industry in creating tourism experiences and capitalising on the destinations global recognition for the Thoroughbred. "
The event will take place at the Irish National Stud in Tully, Kildare Town, at 2pm.