Latest JNLR Results: 3.3 Million Listen to Radio

Thursday, 17 August 2023 16:25

By Oisin Coyne

The average adult is listening to radio content for over 4.1 hours each day.

The latest JNLR audience research figures, released today, show that over 3.3 million adults are listening to Irish radio every single weekday, a record high in daily audience levels in recent years.

The report, covering the period July ‘22 to June ‘23 shows that 91% of Irish adults and 87% of 15–34-year-olds are listening to radio every week.

Listening levels to local and regional radio continues to be very strong. Almost 2.2 million adults listen to their local or regional station every weekday.

There is a steady increase of listening through devices with 5.9% of all adult listening now through a smart speaker.

The average adult is listening to radio content for over 4.1 hours each day. .

Kfm CEO Clem Ryan says: “The research results once again reflect the quality output of Kfm in providing an excellent local radio service to county Kildare -– a county with one of the most diverse and non-native populations nationally”.

He added:: “ The research results for Kfm advertisers demonstrate that their brand and commercial message is reaching the widest audience in county Kildare, and many more beyond”

Kfm Programme Director Paul Power says: “The results are a tribute to a great team of Presenters who provide quality programmes 24/7”

“A huge thank you to Kfm listeners for their loyalty to Kfm”

“In recent months, we’ve refreshed our programme output and music content to ensure we offer a service that reflects listeners’ tastes and interests”

Kfm will continue doing that for the people of Kildare at home and around the world who listen on the Kfm website, the Kfm App and Smart Speakers”

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