Campaign 'Let's Not Go Back'
In the UK, YouTube is teaming up with the NHS to encourage young people to get their Covid vaccine - once they're eligible.
The online platform believe it'll help the health service reach the audience, with it being used by 98% of 18-34 year olds in Ireland, each month.
The campaign has the tagline 'Let's Not Go Back'.
YouTube launches vaccination ad campaign to encourage young people in UK to get Covid jab https://t.co/wTCcpZ8mAG
— BBC News (UK) (@BBCNews) May 17, 2021
It will be visible on the company's website, as well as billboards, bus stop advertising and social media.
Ben Wilson, Managing Director of YouTube UK, says the company is happy to help with the roll-out:
Elsewhere, people in England can socialise indoors and hug friends and family again as Covid-19 restrictions are further eased.
The country has reached 'Step 3' of the Government's roadmap, of exiting lockdown.
Today we move forward to Step 3 of our cautious roadmap to freedom.
— Boris Johnson (@BorisJohnson) May 17, 2021
This is what you need to know ↓ pic.twitter.com/mrAW6YYDRO
A similar set of coronavirus restrictions are easing in Wales today too, where the rule of six applies inside.
Some doctors had wanted to delay today's moves due to fears surrounding the B.1617.2 variant, which is believed to have originated in India.
Professor of Experimental Medicine, Dr Peter Openshaw, says the vaccine's success depends on the speed of roll-out:
There are also changes for travel, with countries including Portugal welcoming tourists.
Elizabeth Hegarty from Heathrow Airport says with most destinations off limits, there is only so much they have been able to do:
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