3.9 million Radio Listeners Daily

Kfm retains its position as Kildare’s most listened to radio station across the week

The Joint National Listenership Survey report, published today, covering January to December2024 shows that Radio is enjoying record levels of listenership, with 3.9 million people now listening to radio every week, growing by 105,000 listened.

The average weekday audience listening at any time between 7am to 7pm is now at 1,095,000, the highest recorded average audience ever.

Other key results from the survey are:

• 90% of all adults and 85% of 15–34-year-olds listen to radio every week.
• Listening levels to local and regional radio continues to be very strong with over 2.2 million adults listening to their local or regional station every single weekday.
• 12% of all radio listening is now through a connected device with 7% of all listening through a smart speaker while listening via a mobile device is at 3%.
• Kfm retains its position as Kildare’s most listened to radio station across the week - increasing its lead ahead of all national, regional and other local stations broadcasting into the county. 
• Kfm has also increased its daily listenership and Market Share, which means listeners stay tuned to Kfm for longer periods each day, which is a key metric for advertisers to maximise exposure of their brand.
• Source: JNLR/Ipsos 2024-4 (January to December 2024)

Ciaran Cunningham, CEO, Radiocentre Ireland said: “Radio is where we hear our favourite songs first, laugh with our favourite presenters, and stay connected with what are the important stories of the day. It’s an exciting time for brands to harness the power of radio and speak to millions of listeners across broadcast and online platforms”.

Michael Kelly, CEO, Independent Broadcasters of Ireland, said: “This respected research is another cast-iron proof of the strength of radio in Ireland as a medium, with huge popularity among citizens and real strength on FM and on digital devices.  After a year when radio was key to audiences being informed on election campaigns and counts, and most recently through the provision of essential information for those without power around Ireland, this shows the trust and connection of radio in Ireland is evergreen.”

Kfm CEO, Clem Ryan says "The latest research is a major reflection of the power of radio; he thanked Kfm listeners, advertisers and staff for their loyalty and commitment to Kfm in keeping Kfm the No.1 radio station across the week in county Kildare, ahead of all others".