Labour candidates were the biggest social media spenders overall, while Sinn Féin had several TDs elected without spending a cent online.
Kildare South Labour TD Mark Wall was among the top spenders on social media during the last general election campaign, with more than €8,000 spent between his own and Labour Party advertising.
Sinn Féin had several TDs elected without spending a cent online.
Across the country, over €1 million was spent on digital and social media ads as parties targeted voters online - but new EU transparency rules have since led Meta and Google to ban political ads entirely.
Experts, according to The Journal Investigates, warn this could leave future elections open to manipulation by “bad actors” and algorithm gaming.
Kfm Obituary Notices
Over 100 Events Taking Place Across Kildare For Heritage Week
Over Half of Cigarette Packs Surveyed In Newbridge And Naas Had No Irish Duty Paid
Celbridge Brewery CEO Warns Of Mounting Costs Facing Craft Beer Sector
Radio is One of Ireland’s Biggest Daily Habits as 3.5 Million Tune In Every Weekday
Appeal For Dashcam Footage After Waste Dumped And Set Alight In Kilteel Area
Amhrán na Laoch Songwriting Competition Confirmed for Irish Music Month 2026
