Diageo Confirms Price Of Pints Will Rise

Tuesday, 13 January 2026 13:56

By Hannah Kelly

The Vintners' Federation of Ireland says many pubs simply won't have any option but to pass this increase on to customers

Diageo has confirmed it's adding seven cent to the price of a pint of its draught products from next month.

The company's also adding 10 cent to the cost of a pint of Guinness 0.0.

Diageo says industry wide cost pressures continue to exist and it must ensure it can maintain sustainable operations.

This is the fifth price increase from Diageo in three years.

The Vintners' Federation of Ireland says many pubs simply won't have any option but to pass this increase on to customers.

Pat Crotty, CEO of the VFI, states: “Publicans are being hit from all sides, but drink costs are the biggest burden they face. This latest price increase from Diageo will put even more pressure on pubs that are already operating on extremely tight margins. Many will be left with no option but to pass this on to customers, which helps nobody.”

He continues: “Our members understand that suppliers also face rising costs, but there comes a point where pubs simply cannot keep carrying these increases alone. Pubs are at the heart of local communities and suppliers depend on them for their route to market. We expect suppliers, including Diageo, to recognise that reality and to support VFI members rather than repeatedly adding to their cost base.”

More from National News

BREAKING: Gardaí Commence New Search In Deirdre Jacob And Jo Jo Dullard Investigations

An Garda Síochána continue to keep an open mind into these investigations and follow up any information which is brought to the investigation team based at the Serious Crime Review Team.
Healthcare Course Shortage Targeted With 1,100 New College Places

The expansion, announced by Higher Education Minister and Kildare North TD James Lawless, comes as demand for healthcare degrees continues to outstrip supply - forcing many Irish students to go overseas to study.
Sharp Rise In M9 Collisions With Garda Call-Outs Up Year-On-Year

The figures, provided by An Garda Síochána, show a sharp increase compared to previous years.
Councillor Seeks Clarity On How Often Nightclubs and Late Bars In Naas Are Inspected For Fire Risks

Kildare Fire Service says all venues applying to renew their annual dance licence through the District Court were inspected in advance of the hearings.
New Figures From CSO Reveal How Much International Protection Applicants Earn Compared To Average Worker In Ireland

The data also found that a majority of asylum seekers entered the workforce once permitted to do so
Unpaid Eight-Month Work And Training Placement For Adults With Disabilities Branded "Extremely Unfair"

One Kildare mother told Kfm News that their child had been attending structured placements each weekday, typically from around 9:30am to 3pm, and in some cases carrying out tasks for up to two hours at a time - but are not receiving any form of payment.
Department Of Education Defends Kildare SNA Cuts Amid Claims Of Reduced Need At Some Schools

They said there "are many reasons why the level of need for SNA support in schools may fluctuate including falling enrolments, reduced or increased care needs and changing demographics as children move from primary to post-primary schools".
Naas Nurses Threaten Escalation As Staffing Row Deepens

Nurses spoke to Kfm News this week about issues they are dealing with on a daily basis.