Vocalise from IRS+ will combine data, insight and precision with creativity and local voices
February 3 “Today is a big day for Kfm, our listeners and commercial partners with the official announcement that we’re now part of the new Vocalise from IRS+ digital audio platform which has gone live this morning, with more opportunities for local voices and local content in digital audio programming, we’re offering a new platform with the capability to enriching that experience
Latest research shows that digital audio is expanding at pace (76% of all adults in Ireland are consuming digital audio each week, equating to almost 3.1 million adults, rising to 91% among 16–34-year-olds) *
SMARTER AUDIO EVERYWHERE
The new platform will combine data, insight and precision with creativity, storytelling and trusted local voices. Listeners will have access to the digital network through their smart phone, smart TV, digital in-car audio, smart speakers, smart TVs and their laptops. In addition, data-led, content-led, podcast opportunities.
Peter Smyth, CEO of IRS+ said: “We view Vocalise from IRS+ as a new digital audio brand that represents the next evolution of Irish local audio and are delighted that Kfm is now part of that experience from the very beginning’.
MODEL APPEAL
The platform will give advertisers what’s described as frictionless access to high quality Irish audio through all major DSP’s and programmatic buying points, ensuring ease of planning and activation, supported by Digitize’s proven ad-tech, operations infrastructure and market leading expertise.
ABOUT DIGITAL AUDIO
Digital audio is defined as radio, music or podcast that is accessed through an online connection. This includes live radio / catch up radio, podcast and music streaming services; all connected through a device that allows you to be online. Once again, the smartphone triumphs in terms of being the most regularly used device to engage with digital audio. However, use of connected cars and smart TVs rose significantly last year, with PC (Desktops / Laptops), Smart Speakers, Tablet and Internet Radio devices also in the mix.
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