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Social Media Companies Deny Their Platforms Are Addictive

It comes as representatives appeared before the Oireachtas Committee on Children and Equality this morning

A number of social media companies are denying their platforms are addictive.

Representatives from Meta, TikTok, Snapchat, Microsoft and Google appeared before the Oireachtas Committee on Children and Equality this morning.

X was not invited to the Oireachtas Committee on Children and Sony declined an invitation to appear.

TDs and Senators questioned them on what steps they are taking to prevent teenagers from accessing harmful content online.

In recent weeks, children have raised concerns that an outright ban on under 16s, like the one in Australia, wouldn't work.

Richard Collard of TikTok, insists the platform is not designed to be addictive:

"We wouldn't agree with the term addictive, but that doesn't mean we don't take the welfare of children incredibly seriously.

"When we look at the recommender algorithm, for us that is about making sure in a platform of 100 million pieces of content uploaded everyday, that it's content that is relevant to the users of our platform."

Speaking before the meeting, Chair of the Committee, Kiera Keogh TD, says the committee had many questions for the tech firms:

"We're asking them if they can step up to the plate and even build in education within their apps."

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