On Air Now

Kildare Today - Repeat

10:00pm - Midnight

  • 045 901490
  • 0833 979797

Now Playing

Dean Lewis

Be Alright

Call To Restrict Zero-Alcohol Ads That Mirror Alcohol Branding

AAI CEO, Sheila Gilheany, says brands are using non-alcoholic products to get around the rules.

Alcohol Action Ireland is calling on the Health Minister to close the "loophole" on zero-alcohol advertising.

The organisation wants to see zero alcohol drinks, that use the same master branding, treated the same as their full strength equivalents when it comes to marketing restrictions.

It's bringing particular attention to the case of the Six Nations, which is sponsored by Guinness.

AAI CEO, Sheila Gilheany, says brands are using non-alcoholic products to get around the rules.
 

More from National News

Stay tuned to Kfm!

Get the Kfm Apps for you phone, tablet or smart speaker...

Kfm Kildare Weather

  • Tue

    Sunny intervals

    16°C

  • Wed

    Heavy Rain

    19°C

  • Thu

    Light rain

    18°C

  • Fri

    Light rain

    17°C

  • Sat

    Light rain

    15°C