The measures will allow you to request a human to deal with – if you’re getting no-where with a bot while buying financial products or services.
A clampdown on chatbots means consumers won't be forced to deal with AI help.
New rules are being signed into law today which will allow you to request to speak to a human when buying financial products or services online or over the phone.
Other changes around transparency are also being brought in which the Government hopes will better protect consumers from targeted marketing.
The new financial regulations are expected to be signed into law today.
Today’s change means you’ll legally be able to request a human on the phone, instead of a bot, or automated system, if you’re buying a product or service.
Companies will have to make it clear how to cancel a product or service while better information around costs will also need to be provided.
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